Brand Research for Havaianas
A brand strategy and design project for the clothing range of Havaianas which involved field research on the beaches near Sao Paulo and of Rio de Janairo, interviews with consumers and extensive brand research.
A brand strategy and design project for the clothing range of Havaianas which involved field research on the beaches near Sao Paulo and of Rio de Janairo, interviews with consumers and extensive brand research.
Havaianas are looking to establish and create the same iconic image for their clothing range as they have with their flip flops.
In a collaboration between strategists Alexandria and Pharus Design based in Sao Paulo, Brazil the project went through various phases, field research on the beaches near Sao Paulo and of Rio de Janairo, interviews with consumers and extensive brand research.
